Market Segmentation and Analysis:

Identify and analyze market segments, including architects, interior designers, and large corporate clients.
Conduct comprehensive market research to grasp industry trends, competitor offerings, and customer requirements.
Develop strategies to penetrate and expand our presence within targeted segments.

Specification Strategy Development:

Collaborate with sales and marketing teams to devise effective strategies for product specification.
Tailor approaches to engage architects, designers, and corporate decision-makers in specifying our products.
Utilize market insights to customize messaging and value propositions for each segment.

Relationship Building and Networking:

Build and nurture strong relationships with architects, designers, and key corporate clients.
Act as the primary point of contact, offering product information, technical support, and project-specific solutions.
Attend industry events, trade shows, and conferences to network and promote our products.

Product Education and Training:

Conduct product presentations and training sessions for stakeholders to enhance understanding of our offerings.
Keep stakeholders informed about product updates, innovations, and best practices in product application.

Sales Support and Pipeline Management:

Collaborate closely with the sales team to support the specification-to-sales conversion process.
Provide sales team members with necessary resources, tools, and insights to facilitate deal closures.
Maintain a clear understanding of the sales pipeline and actively contribute to its growth through specification activities.
Closely interacting with New and Existing channel partners to ensure continued business and pursue to achieve Month-on-Month revenue growth.
Liaising with Inactive channel partners to identify and bridge gaps and convert them to Active Channel Partners
Liaising with Interior designers, architects, contractors, Channel Partners for project enquiries and orders
Generating Project Leads by visiting project sites and exploring Project Partner network.
Actively working to achieve weekly and monthly revenue targets.
Diligently working with all channel partners to ensure timely Payment Collection.
Prepare detailed MIS reports related visits and outcomes of meetings and weekly and monthly order forecasts