Develop and execute data-driven digital marketing strategies that align with business goals and enhance brand visibility.Conduct thorough market research and analyze trends to identify new opportunities for growth and engagement.Manage and optimize pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met.Create compelling content for various digital channels, including social media, blogs, and email campaigns, tailored to target audiences.Utilize SEO best practices to improve organic search rankings and drive website traffic through on-page and off-page optimization.Monitor and analyze website and campaign performance using tools like Google Analytics, providing actionable insights for ongoing improvement.Collaborate with cross-functional teams, including design and sales, to ensure cohesive branding and messaging across all digital platforms.Stay updated on the latest digital marketing trends and technologies to implement innovative strategies and tools.Manage social media accounts, developing engaging content and interacting with followers to build a loyal online community.Prepare detailed reports on campaign performance, presenting findings and recommendations to stakeholders to drive strategic decisions.