We are looking for a dynamic and driven Marketing Specialist to join our team in KSA. This role will play a key part in executing retail marketing initiatives, managing on-ground activations, and developing engaging content tailored to the Saudi market. The ideal candidate is hands-on, detail-oriented, and deeply understands the local culture and consumer behavior. You will collaborate closely with cross-functional teams to ensure brand consistency and drive customer engagement across all retail touchpoints. What will you be doing?Plan, coordinate, and execute on-ground activations and events across retail locations in KSA to drive traffic and customer engagement. Ensure consistent application of retail marketing standards including visuals, in-store branding, POS materials, and campaign launches.Develop localized content for digital and offline channels that resonates with the Saudi audience, in line with brand guidelines. Support the rollout of seasonal campaigns and product launches, ensuring smooth alignment with overall marketing strategy. Monitor and report on campaign performance, providing insights and recommendations for optimization. Work closely with the operations and retail teams to execute promotions and ensure maximum visibility in-store. Collaborate with the central marketing team to localize global content and initiatives for the KSA market. Identify and engage with local influencers, vendors, and partners for collaboration and brand visibility. Conduct market visits regularly to audit marketing implementation and understand consumer response. Ensure brand messaging and tone of voice are consistent across all touchpoints and aligned with cultural sensitivities. Manage budgets and vendor relationships for marketing activities and activations within KSA. Stay updated with local market trends, competitors, and emerging consumer insights to inform marketing strategies.