Star Health Medical Center is looking for an experienced Digital Marketing Executive to lead our paid digital campaigns and organic content strategy across platforms including Google, Meta (Facebook/Instagram), Snapchat, and more. The candidate should be passionate about performance marketing and social media trends, especially in the healthcare space.Key Responsibilities:PPC Campaign Management (Google, Meta & Snapchat)Develop and manage pay-per-click campaigns across Google Ads, Facebook/Instagram Ads, and Snapchat AdsPlan location-based targeting and custom audience segmentation to drive high-quality leadsOptimize bidding strategies, ad placements, and creative performanceMonitor and improve KPIs like CTR, CPC, CPA, and ROASA/B test visuals, headlines, and CTAs for better conversion outcomesSocial Media ManagementPlan and publish engaging content on Instagram, Facebook, Snapchat & more.Lead the creative team to design platform-specific content including reels, stories, and short videosMonitor trends, community feedback, and competitor activity to guide content directionEngage with followers, respond to DMs/comments, and manage the clinic’s social reputationAnalytics & ReportingUse tools like Google Analytics, Meta Business Suite, and Snapchat Ads Manager to track campaign performancePrepare weekly/monthly reports with actionable insightsRecommend optimizations based on performance and patient engagementCampaign Coordination & Clinic PromotionPromote specialty services like Dermatology, Dental, Pediatrics, and Women’s Health via social campaignsWork with internal teams to support marketing for new doctor arrivals, events, seasonal promotions, and outreach programsMaintain consistent brand messaging aligned with healthcare regulations and clinic guidelines