Job Title: Digital Marketing SpecialistJob Code: MKT-004Grade: A1Department: Marketing & CommunicationYour ImpactCampaign ROI ≥ set benchmarkAd conversion rate ≥ 10%CRM-driven leads nurtured ≥ 90% within target timeframeSEO organic traffic growth ≥ 20% YoYMonthly reporting accuracy and timeliness: 100%What you will doBuild & Optimize Data-Driven CampaignsDesign and manage campaigns across paid, owned, and earned channels using clear KPIs and audience segmentation.Own the AnalyticsSet up, track, and report on performance metrics using Google Analytics, Meta Ads, UTM tracking, Looker Studio, and AI-powered tools. Present insights with clarity and actionability.Leverage AI & AutomationUse AI tools for content generation, A/B testing, sentiment analysis, and predictive targeting. Continuously explore innovations that enhance performance and efficiency.CRM ActivationManage targeted email journeys, nurture flows, and lead segmentation using Taiba’s CRM and marketing automation platform. Ensure timely follow-ups and alignment with campaign goals.SEO & SEM ExecutionConduct keyword research, optimize on-page elements, and collaborate with agencies on paid search campaigns to improve discoverability and ROI.Cross-Functional CoordinationCollaborate with creative, service line, and patient access teams to ensure messaging consistency and patient-centricity across channels.Content & Channel ManagementSupport content calendars, coordinate posts, and track engagement across social, landing pages, and email—ensuring brand alignment and compliance.How success is measuredCPL and CPA vs. budgetCampaign engagement and conversion ratesCRM-driven nurture effectivenessSEO ranking and organic traffic KPIsReporting completeness and insights adoptionYou will thrive here if you have…4–6 years of hands-on digital marketing experience with analytics ownershipProficiency with Google Analytics, Meta Business Suite, Google Ads, Looker StudioExperience with CRM platforms (Zoho, HubSpot, or similar) and marketing automationExposure to AI tools for content testing, audience targeting, or creative ideationStrong spreadsheet/reporting skills and comfort presenting dataClear communication and a growth-driven, curious mindsetCompetencies we valueMarketing Analytics & Reporting – Interprets, explains, and acts on performance dataCRM & Personalization – Nurtures relationships through segmentation and timingAI-Enhanced Agility – Leverages emerging tools to stay aheadDigital Performance Strategy – Drives measurable growthCross-Team Collaboration – Aligns with creative, clinical, and commercial partnersHelp us power smarter, more personalized patient journeys built on data, empathy, and innovation.Apply now and make every digital moment count at Taiba Hospital.