• Support the Brand Manager in developing and executing brand strategies, with a key emphasis on events, activations, and experiential marketing. Ensure seamless implementation of campaigns that strengthen brand equity, drive consumer engagement, and deliver measurable results.

• Brand Strategy & Planning o Assist in developing annual brand plans and marketing calendars. o Contribute to creative concepts for campaigns, events, and activations. • Event & Activation Execution o Plan, coordinate, and execute brand events, trade shows, and consumer activations. o Manage logistics, vendor coordination, and on-ground execution to ensure brand consistency. o Monitor event KPIs (footfall, engagement, ROI) and prepare post-event reports. • Campaign Management o Support ATL, BTL, and digital campaigns, ensuring timely delivery and alignment with brand objectives. o Collaborate with agencies for creative development and production. • Market Analysis & Insights o Conduct competitor benchmarking and consumer trend analysis. o Track brand performance and provide actionable insights. • Budget & Compliance o Assist in managing marketing budgets for events and activations. o Ensure compliance with brand guidelines across all touchpoints.