The Assistant Vice President – Sales is responsible for driving the strategic growth, market expansion, and profitability of the export business across the Middle East, Africa, and Asia Pacific regions. The role focuses on market strategy, channel development, team leadership, and long term business sustainability. This position will mentor regional sales teams, strengthen distributor partnerships, and contribute to overall export profitability.

Responsibilities:

Strategic Market Leadership

Develop and execute region-wise sales and market strategies aligned with the company’s export and growth objectives.

Identify new market opportunities, optimize existing markets, and define medium- to long-term business plans for Middle East, Africa, and Asia Pacific.

Lead strategic initiatives across LEVANT and related regions, where applicable.

Analyze market trends, competitive landscape, pricing dynamics, and regulatory environments to support informed decision-making.

Sales & Business Development

Oversee export sales performance across assigned regions, ensuring achievement of targets with a focus on quality growth and sustainability.

Strengthen and manage distributor and key customer relationships to ensure long term partnerships.

Support contract negotiations, pricing strategy, credit terms, and key commercial discussions at a strategic level.

Work closely with internal stakeholders (Supply Chain, Finance, Operations, Marketing) to ensure smooth execution of export orders and customer satisfaction.

Team Leadership & Capability

Building Lead, mentor, and develop regional sales team, providing guidance on strategy, market development, and account management.

Set clear objectives, monitor performance, and support capability building through coaching and knowledge sharing.

Act as a senior escalation point for complex customer or market-related issues.

Financial & Profitability Responsibility

Drive profitability of the export business/unit through effective pricing, cost optimization, and mix management.

Monitor sales margins, contribution levels, and overall financial performance of assigned regions.

Collaborate with Finance to ensure healthy receivables, controlled credit exposure, and sustainable growth.