Brand Architecture Development:
•    Design and enforce comprehensive brand guidelines covering print/digital media, environmental graphics, and metaverse-ready assets
•    Implement AI-assisted design systems for rapid prototyping of recruitment materials (prospectuses, virtual campus tours)
•    Conduct bi-annual brand perception audits using eye-tracking software and heatmap analytics

Cross-Platform Design Leadership:
•    Oversee annual projects including interactive institutional catalogue, handbooks, annual reports, brochures, digital channel designs for web, social and 3-D collateral including AR/VR campus tours.
•    Manage UX/UI design for student portals and mobile apps, ensuring compliance

Team Management & Innovation:
•    Mentor designer in emerging tools (Adobe Firefly, Figma AI, Blender)
•    Manage annual budgets for design software/licenses and prototyping hardware

Stakeholder Collaboration:
•    Partner with academic departments to visualize complex research through infographics and data animations
•    Coordinate with UAE's National Media Council on cultural appropriateness of visual materials
•    Align with ADEK's Emiratization goals through inclusive design practices

Technology Integration:
•    Lead migration to cloud-based design systems (Adobe Creative Cloud Teams) with version control
•    Implement AI-powered asset management for digital files
•    Develop design templates compliant with UAE's Arabic/English bilingual requirements