JOB PURPOSE:

To provide research and specialized communications services that support the creation of content and services aimed at maintaining and enhancing WFP s visibility and supporting advocacy efforts.

KEY ACCOUNTABILITIES (not all-inclusive)

Social media

• Develop an annual social media strategy and content plan.
• Develop social media content for Country Office accounts.
• Lead on coordination with field staff for content gathering and manage the field staff WhatsApp group.
• Develop visuals and videos for social media and events.
• Monitor social media platform trends and performance based on performance indicators.
• Develop a biannual social media performance/analytics report.
• Liaise with the Regional Office and external partners to provide content within regional/global thematic areas and priorities.
• Stay up to date on the latest content trends across platforms and test new formats.

Multimedia content management

• Produce multimedia content based on communications priorities and strategies, including campaigns and high-level events as required.
• Develop and maintain the Country Office photo and video archive.
• Act as the focal point for WFP s global multimedia hub.
• Travel frequently to the field for content gathering.
• Carry out interviews with WFP beneficiaries in the field.
• Manage and ensure the receipt of proper consent for all content gathered.
• Develop and lead on capacity strengthening initiatives and trainings for Country Office staff in the area of content gathering.

Events/campaigns

• Support in the delivery of events and campaigns.
• Design branding for events