As a Digital Design & Content Executive at M&S, you'll play a pivotal role in enhancing our online presence by leveraging your design skills to create captivating content that resonates with our Asian customer base. Your expertise in tools like Illustrator and Photoshop will be essential in shaping our digital materials, ensuring that our website, promotions, and campaigns are visually striking and aligned with our brand identity

What you will do: -

Description of Accountability:

• Site Monthly Refresh & Promotions – Asia:
• Artwork Creation: Utilize Illustrator and Photoshop to design promotional artwork that reflects our brand while appealing to local aesthetics and preferences.
• Content Planning: Collaborate with Digital Merchandisers to devise visually compelling content strategies tailored for the Asian market, incorporating local trends and cultural insights.
• Timelines: Develop and manage timelines for content launches to ensure timely delivery and alignment with promotional schedules.
• Imagery Sourcing: Identify and source culturally relevant imagery that engages our Asian audience, utilizing design principles to enhance visual storytelling.
• Content Sheet Confirmation: Confirm design and content strategies with cross-functional teams to ensure a cohesive brand message.
• Translations: Oversee content translations, ensuring they are culturally relevant and visually integrated into the designs.
• Image Management: Download, edit, and resize images in Photoshop to meet our branding requirements, maintaining high-quality visuals.
• KIBO Staging: Upload resized images to KIBO staging, ensuring they are optimized for the site and enhance user experience.
• Sign-off and Go Live: Coordinate with all teams for final approvals, ensuring that all content and designs go live seamlessly.
• Automatic Content Upload: Manage uploads for automatically scheduled content, including navigation elements, ensuring consistent design across the platform.

SEO Blog Post:

• Content Creation: Adapt existing blog content to suit the preferences of our Asian audience, enhancing engagement through visually appealing layouts.
• Product Integration: Curate and select images that complement the blog’s themes, using design techniques to highlight featured products.
• Page Building: Construct visually engaging template pages tailored for various Asian markets, utilizing design best practices.
• Landing Page Addition: Add blog posts to the "Inspire Me" landing page, enhancing visual appeal to promote visibility

SEO PLP Copy:

• Keyword Research: Conduct research focused on Asian market trends and keywords, integrating design elements that support SEO efforts.
• Copy Adaptation: Adapt copy to reflect local language and cultural nuances while maintaining visual consistency.
• Keyword Optimization: Ensure all content is optimized for search engines, enhancing visibility with a strong design component.
• KIBO Integration: Integrate optimized content into KIBO, ensuring visually cohesive presentation.

PPC (Pay-Per-Click):

• Campaign Artwork: Design eye-catching draft artwork for campaigns aimed at the Asian market using Illustrator and Photoshop, adapting sizes as needed for PPC platforms.
• Image Sourcing: Source images that align with campaign themes, ensuring they are compelling and visually engaging.

Required Skills to be successful:

• Excellent English skills (speaking, writing, and reading). Chinese would be advantage.
• Accuracy
• Consistency
• Solid understanding of marketing, media and technology.
• Have the ability to communicate clearly and effectively.
• Ability to succeed in a multi-cultural environment.
• High level of initiative, problem solving and decision-making ability.
• Target oriented and drive to exceed demanding challenges.