Team leadership: Manage, guide, and supervise the marketing team, assigning projects and ensuring goals are met.
Budget management: Create and oversee the marketing budget, allocating resources across various channels and campaigns.
Market research: Analyze market trends, identify target audiences, and conduct competitor research to inform strategy.
Campaign management: Lead the creation and execution of marketing campaigns across all channels, including digital, print, and events.
Cross-functional collaboration: Work with other departments, such as sales and product development, to ensure consistent messaging and achieve company goals.
Brand management: Oversee brand positioning, ensuring consistent messaging and a positive brand image.
Performance analysis: Track and analyze key performance indicators (KPIs) to measure campaign success and adjust plans as needed.
Strategic planning: Develop and execute comprehensive marketing strategies and annual plans to align with business objectives.
