• Lead and manage a team of sales representatives and supervisors, providing guidance, training, and performance evaluations.

• Set clear sales goals and targets, motivating the team to achieve and exceed them

• Develop sales strategies and action plans to drive revenue growth and market expansion.

• Ensure distribution efficiency and MSL compliance.

• guide team to grow distribution network and deliver their distribution targets.

• Review, set, and deliver annual sales and profitability budgets.

• Responsible for OPEX efficiently managing team and structure

Build and maintain strong relationships with key clients, such as restaurants, hotels, catering services, and institutions.

• Understand clients' unique food service requirements and propose solutions to meet their needs.

• Address client inquiries, concerns, and issues in a timely and professional manner.

• Identify and target potential clients in the food service industry.

• Develop and execute strategies to acquire new business and expand the customer base.

•Collaborate with marketing teams to create effective sales campaigns and promotional materials

• Collaborate with clients to understand their menu requirements, preferences, and sourcing needs.

• Offer tailored product recommendations and solutions to enhance their food service offerings.

• Provide product knowledge and training to clients' staff members.

• Prepare and deliver compelling sales presentations to potential and existing clients.

• Negotiate pricing, terms, and contracts to secure profitable deals for both parties.

• Stay informed about industry trends, competitor activities, and market dynamics.

• Utilize market insights to adjust sales strategies and identify opportunities.

• Monitor sales performance against targets and KPIs.

• Generate sales reports, analyze data, and present insights to senior management.

• Collaborate with supply chain, logistics, and customer service teams to ensure smooth order fulfillment and delivery.

• Provide feedback from clients to internal teams to enhance product offerings and service quality.

• Represent the company at trade shows, exhibitions, and industry events to network and showcase products.

• Gather and relay customer feedback to improve product quality, service, and processes.

• Identify opportunities for process enhancements and service improvements.