• Planning and executing special campaigns in partnership with banks.

• Coordinating kiosk placements for card promotions

• Resolving customer issues related to co-brand cards.

• Managing budget allocations and ensuring timely payment reimbursements.

• Proactively approaching banks for new campaigns and promotions.

• Preparing performance reports on co-brand cards, tracking usage and trends.

• Promoting easy payment plans to enhance customer engagement.

• Overseeing the redemption of bank points programs.

• Monitoring gift card stock availability and coordinating timely replenishment.

• Designing and implementing the media plan for gift card marketing.

• Planning in-store branding for both general and seasonal campaigns.

• Creating and analyzing monthly reports (including YTD comparison and breakage analysis).

• Approaching potential clients to grow the gift card business.

• Customizing gift cards for corporate and bulk orders.

• Managing sales targets for gift cards across stores and ensuring they are met.

• Handling gift card issues at the store level and collaborating to resolve them.

• Onboarding new aggregators and coordinating marketing campaigns with them.

• Supporting government programs that involve gift card distribution.