About the Role: We are seeking a Performance Marketing Specialist based in France or Germany to drive and optimize our paid media campaigns across Google Ads, Meta and other channels. You will manage end-to-end performance marketing activities, ensuring strong ROI and alignment with our broader marketing strategies. Responsibilities: Develop, execute and optimize paid media campaigns across Google Ads and Meta platforms Monitor and analyze campaign performance using GA4 to inform strategic decisions Conduct ROI tracking and reporting to measure the effectiveness of marketing initiatives Perform A/B tests to optimize ad creatives, targeting and bidding strategies Collaborate with content marketing and design teams to align campaigns with brand messaging Manage budgets and forecast spend to maximize ROI Provide insights and recommendations to stakeholders for continuous improvement Required Qualifications: 3-5 years of experience in performance marketing or paid media Proven experience managing Google Ads campaigns and optimizing technical settings Strong proficiency in Meta Ads Manager and campaign optimization Hands-on experience with Google Analytics 4 (GA4) for performance tracking Demonstrable skills in ROI tracking and reporting methodologies Minimum 2 years of paid media experience with measurable campaign successes Understanding of content marketing principles to support campaign narratives Excellent analytical skills and a data‐driven mindset Preferred Qualifications: Google Ads and Meta Blueprint certifications Experience with programmatic advertising platforms such as DV360 Familiarity with SEO and organic search strategies Advanced skills in Excel or business intelligence tools (Data Studio, Power BI) Fluency in French or German in addition to English Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)