Marketing Campaign Support
- Support the marketing team in the execution of seasonal campaigns, product launches, and brand initiatives.
- Coordinate campaign elements including creative assets, in-store materials, digital content, influencer activity, and PR support.
- Liaise with internal teams (e-commerce, retail, visual merchandising, and buying) to support alignment between marketing actions and commercial priorities.
- Track campaign timelines and follow up on deliverables to ensure on-time execution.
Brand & Content Support
- Assist in creating and publishing content for social media, website, newsletters, and other brand touchpoints.
- Ensure consistency in brand tone, visuals, and messaging across all marketing materials.
- Support content production activities such as photoshoots, including coordination of samples and logistics.
- Contribute to editorial calendars and content briefs under guidance from senior team members.
Event & Activation Support
- Support the organization of in-store activations, pop-ups, influencer events, and product launches.
- Assist with supplier coordination, logistics, and on-site support where required.
- Help ensure brand standards and visual guidelines are respected across all activations.
Digital & Social Media Marketing
- Support the digital marketing team with content scheduling, influencer coordination, and campaign execution.
- Track and report basic engagement and performance metrics across social and digital platforms.
- Assist with CRM and email marketing campaigns, including content preparation and follow-up reporting.
Market Research & Insights
- Conduct basic research on fashion and homeware trends, competitors, and customer behavior.
- Compile insights and summaries to support campaign planning and creative development.
- Assist in identifying relevant partnerships and collaboration opportunities aligned with brand positioning.
Reporting & Administration
- Support budget tracking, purchase orders, and invoice follow-up in coordination with the finance team.
- Assist in preparing post-campaign reports, highlighting key results and learnings.
- Maintain organized marketing files, assets, and documentation.
- Key Performance Indicators (KPIs)
- Timely execution of assigned marketing activities
- Quality and consistency of marketing content
- Growth in social media engagement and reach
- Campaign support effectiveness (traffic, engagement, basic ROI indicators)
- Accuracy and timeliness of reporting and administrative tasks
- Collaboration and responsiveness with internal stakeholders
