Develop and execute marketing strategies aligned with business goalsLead campaigns across digital, social media, email, events, and traditional channelsManage and mentor a team of marketing specialists and creativesOversee content creation, brand messaging, and overall communication strategyAnalyze campaign performance and generate actionable insightsCollaborate with sales, product, and design teams to ensure alignmentManage marketing budgets and report on ROI

Analyze marketing data across multiple channels (email, social media, web, paid ads, etc.)Track and report on KPIs, conversion rates, ROI, and customer behaviorBuild dashboards and regular performance reports for internal stakeholdersIdentify opportunities to optimize campaigns and improve targetingCollaborate with marketing, sales, and product teams to drive data-informed decisionsMonitor market trends, competitor performance, and consumer insights

Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, etc.)Create engaging content (text, image, and video) tailored to each platformMonitor and analyze performance metrics to optimize growth and engagementStay up to date with social media trends, algorithm changes, and best practicesCollaborate with design, marketing, and content teams to ensure brand consistencyManage paid social media advertising campaigns when needed