Lead and manage sales team across Navigation & Communication, Diving, LSA/FFA, and Automation Departments.Develop and implement strategic sales plans to achieve company sales targets and objectives.Establish and maintain strong relationships with clients, understanding their needs and providing appropriate solutions.Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth.Ensure effective inventory management to meet sales demands and minimize stock storage.Provide guidance and support to sales executives, including training, coaching, and performance management.Collaborate with other departments such as marketing, operations, and finance to ensure seamless execution of sales strategies.Prepare regular sales reports, forecasts, and budget management reviews.Represent the company at industry events, conferences, and exhibitions to promote products and services.Stay updated on industry developments, regulations, and best practices to maintain a competitive edge.