Provide instant and accurate support to customers via live chat, addressing inquiries and resolving issues promptly.Manage multiple chat conversations simultaneously, maintaining efficiency and providing personalized experiences.Proactively identify opportunities to upsell or cross-sell products/services, contributing to revenue generation.Continuously seek opportunities to improve chat performance, including response times, issue resolution, and customer satisfaction.Document all customer interactions, including issues, resolutions, and feedback, in the CRM system.Contribute to a positive team environment by sharing knowledge, assisting colleagues, and offering support.