Oversee the day-to-day management of social media platforms, including Facebook, Instagram, Twitter (X), LinkedIn, and other relevant channels, ensuring consistent and on-brand content.

Develop, write, and design compelling content for social media posts, blogs, emails, and other digital marketing materials.

Create and maintain a content calendar, ensuring timely scheduling and posting aligned with marketing strategies and business objectives.

Develop and execute paid social media campaigns to drive reach, engagement, and conversions.

Assist in organizing and supporting online campaigns, promotions, and product launches.

Engage with followers and customers across social media platforms, responding to comments and messages in a timely and professional manner.

Assist in managing social media crises, ensuring prompt and appropriate responses to protect the company’s reputation.

Monitor social media analytics, track key performance metrics, and prepare reports to evaluate campaign effectiveness and content performance.

Conduct competitor analysis and benchmarking to identify opportunities and improve market positioning.

Work closely with the marketing team to align social media activities with broader marketing initiatives.

Coordinate with designers and external agencies to ensure high-quality visual and multimedia content.

Stay up to date with the latest social media trends, tools, and best practices, and recommend strategies to improve performance and engagement.